Be able to use live (real-time or recent) information from a person’s social media activity (like posts) to make your message more relevant and personalized.
The system can look at a person’s recent posts (for example, on LinkedIn) and then use what they posted when you write a comment or message to them. For example, if someone recently posted about getting a new job, you might comment: “Congrats on the new role! I’d love to connect and hear more about your journey.”